Australian Seniors
Summary
Catering to Australians aged 45-79, Australian Seniors Life Insurance offers accessible and affordable life cover up to $200,000. They prioritise straightforward application processes
Company Overview
Australian Seniors Life Insurance Company Overview
Established in 1998 as part of the Australian Seniors Insurance Agency, Australian Seniors Life Insurance has carved a niche in the Australian market by focusing specifically on the life insurance needs of individuals aged 45 to 79. Recognizing that this demographic often seeks simple, affordable, and accessible financial protection, they have designed their products and processes to be as straightforward as possible.
A key feature of their life insurance offerings is the emphasis on ease of application, often without the requirement of extensive medical examinations. This streamlined approach aims to remove potential barriers and make obtaining cover less daunting for seniors. Their core product provides a lump-sum benefit of up to $200,000, intended to help beneficiaries with expenses such as funeral costs, outstanding debts, or to provide a financial safety net.
Australian Seniors Life Insurance prides itself on its customer service, understanding the importance of clear communication and support for their target demographic. Their commitment has been recognised through various awards within the insurance industry. While they focus on a specific age group, their longevity in the market and positive reputation underscore their understanding of the needs and concerns of Australian seniors when it comes to life insurance. They position themselves as a reliable and trustworthy option for those seeking uncomplicated and dependable cover in their later years.
Key Information
Australian Seniors LIfe Insurance - Key Information
Insurer Name: Australian Seniors Life Insurance (offered by the Australian Seniors Insurance Agency)
Year Established: 1998
Target Age Group: Australians aged 45 to 79
Type of Cover Offered:
- Life Insurance
- Funeral insurance
- They also offer health car, home and contents, landlord, pet and travel
Maximum Cover Amount: Up to $200,000Distribution Channel: Sold direct to consumers (no adviser required)
Application Process:
- No medical exam typically required
- Quick and straightforward online or phone-based application
Key Features of Seniors Life:
- Affordable, fixed premiums
- Fast and easy application process
- Specifically designed for Australians over 50
- Known for award-winning customer service
Claims Process: While detailed information is not publicly available, Australian Seniors promotes a supportive and accessible claims service
Support Services: No specific wellbeing programs listed, but strong emphasis on personalised customer support
Financial Strength Rating: Not publicly disclosed by independent agencies at this time
Headquarters: Based in Australia (exact city not confirmed publicly)
History and Milestones
Australian Seniors Life Insurance – History and Milestones
From its establishment in 1998, Australian Seniors Insurance Agency has marked significant milestones in its journey to becoming a trusted provider of insurance solutions tailored for Australians over 50.
Key Milestones for Australian Seniors
1998:
- The Australian Seniors Insurance Agency is established. The company is founded to specifically cater to the insurance needs of Australians aged over 50, a demographic often underserved.
- The initial focus is on providing simple, easy-to-understand, and affordable insurance products for seniors.
Early 2000s:
- Australian Seniors begins to build its reputation within the senior community, focusing on clear communication and accessible insurance options.
Mid-2000s:
- The agency expands its product offerings beyond initial insurance types, likely including funeral insurance as a key product.
Late 2000s - Early 2010s:
- Australian Seniors continues to refine its customer service approach, which becomes a hallmark of their brand.
- They focus on developing streamlined application processes, aiming to make insurance less daunting for older Australians.
Mid-2010s:
- 2015: Australian Seniors Insurance Agency is acquired by Greenstone Financial Services.
- The company further develops its digital presence to better serve its customer base online.
Late 2010s:
- Australian Seniors Life Insurance becomes a prominent offering, providing life cover options specifically for Australians aged 45 to 79.
- The company receives increasing recognition through industry awards for customer satisfaction and the value of their products.
2020s:
- Australian Seniors continues to win numerous awards, including recognition from Canstar, Reader's Digest, Feefo, and ProductReview.com.au for various insurance products and consistently high customer satisfaction.
- They maintain their focus on providing simple application processes, often without the need for medical exams for their life insurance products.
- The upper age limit for applying for Seniors Life Insurance is noted as up to 79, with policies generally expiring at age 85.
- Features like an advance payout for funeral costs and a triple payout for accidental death are highlighted within their life insurance policies.
Present day (2025):
- Australian Seniors Life Insurance continues to be a prominent provider of life and funeral insurance for Australians aged 45 to 79. Here's a snapshot of their present-day activities and standing:
Ongoing Operations:
- Core Focus: They maintain their dedication to offering simple and affordable life insurance and funeral insurance products tailored to the needs of the over 50s market. Their life insurance covers individuals up to the age of 79, with policies generally expiring at age 85 and offering a maximum cover of $200,000.
- Accessibility: A key feature remains their easy application processes, often without the need for extensive medical examinations.
- Customer Service: They continue to emphasise customer satisfaction, as evidenced by recent awards.
Key Strengths
Australian Seniors Life Insurance - Key Strengths
Australian Seniors Life Insurance has established itself as a leading provider for Australians aged 45 and over by consistently demonstrating several key strengths including;
Simple and Accessible Products
Australian Seniors are known for offering straightforward and easy-to-understand life and funeral insurance policies. Their application processes are often simplified, sometimes removing the need for extensive medical examinations, making insurance more accessible to seniors.
Affordable Premiums
They strive to provide cost-effective insurance options, recognizing the budget considerations of many seniors.
Strong Customer Service ReputationConsistent recognition through numerous awards (Feefo, ProductReview.com.au, Reader's Digest) highlights their commitment to providing excellent customer service and support. This builds trust and loyalty among their customer base.
Longevity and Experience
With over two decades of operation, Australian Seniors has established a strong presence and a wealth of experience in the Australian insurance market, specifically within the seniors' segment.
Award-Winning Products
Their life and funeral insurance products have consistently received positive ratings and awards, indicating their quality and value proposition.
Financial Security
While a specific financial strength rating wasn't available in our discussion, their longevity and the backing of Greenstone Financial Services suggest a stable and reliable operation.
Range of Benefits
Their life insurance policies often include valuable benefits such as advance funeral payouts, terminal illness cover, and triple accidental death benefits, adding significant value for policyholders.
Adaptability and Digital Presence
They have adapted to the changing needs of their customer base by developing a user-friendly online platform, making it easier for seniors to access information and manage their policies.
Trust and Reliability
Their long history and consistent positive feedback contribute to a strong sense of trust and reliability among Australian seniors seeking insurance.
Awards and Recognition
Australian Seniors – Awards and Recognitions
Australian Seniors has consistently been recognized for its commitment to providing quality insurance products and excellent customer service, particularly within the seniors' market. Their accolades include:
- Feefo Platinum Trusted Service Award: This prestigious award, received in 2024 and 2025, signifies that Australian Seniors has consistently delivered exceptional customer experiences, as rated by their own customers on the Feefo platform. The Platinum status indicates achieving the Gold standard for three consecutive years.
- ProductReview.com.au Awards: Australian Seniors has been a consistent winner in multiple categories on ProductReview.com.au, an Australian consumer opinion website. Their wins include:
- Funeral Insurance: Awarded in 2024 and 2025, highlighting high levels of customer satisfaction with their funeral insurance products.
- Life Insurance: Recognized as a winner in 2024 and 2025, indicating positive customer feedback on their life insurance offerings.
Site note: They have also won awards on 2024 and 2025 for car insurance and home and contents insurance, showcasing customer satisfaction across their broader insurance portfolio.
- Reader's Digest Quality Service Award: Australian Seniors has received this award in the Funeral Insurance category for multiple consecutive years, including 2021, 2022, 2023, 2024, and 2025. This award is based on surveys of Australian consumers, reflecting strong trust and satisfaction with their service quality in this specific area.
These awards and recognitions from reputable sources demonstrate Australian Seniors' ongoing commitment to providing valued insurance products and maintaining high standards of customer service within the Australian market, especially for seniors. The consistent wins across multiple years and categories underscore their reliability and customer satisfaction.
Why Choose Australian Seniors
✓ Tailored for Australians Over 45
Australian Seniors Life Insurance is specifically designed with the needs and considerations of individuals aged 45 to 79 in mind. This focused approach ensures that their products and services are relevant and cater to this specific demographic.
✓ Simple and Straightforward Cover
They offer life insurance policies with easy-to-understand terms and application processes. Often, you can get the cover you need without the complexity of extensive medical examinations, making it more accessible for seniors.
✓ Affordable and Value-Focused
Australian Seniors strives to provide life insurance options that are competitively priced and offer good value for money. This is particularly important for those in their later years who are often mindful of their budget.
✓ Award-Winning Customer Service
Their consistent recognition through awards like the Feefo Platinum Trusted Service Award and Reader's Digest Quality Service Award highlights their dedication to providing exceptional support and a positive experience for their customers.
✓ Financial Security for Loved Ones
Their life insurance policies offer a lump-sum benefit of up to $200,000, providing a financial safety net for your family to help with funeral costs, outstanding debts, or to offer ongoing support during a difficult time.
✓ Additional Benefits and Features
Many of their policies include valuable features such as an advance funeral benefit option, terminal illness cover, and a triple payout for accidental death, offering added peace of mind and financial protection.
Features and Benefits
Cover Up to $200,000
Provides a significant lump-sum payment to your beneficiaries, offering financial security for their future needs or immediate expenses.
No medical exams
In many cases there are no medical exams meaning a simple application process, making it quicker and less intrusive to obtain coverage, especially for those who may have pre-existing conditions.
Advance funeral benefits
Options allow your loved ones to access a portion of your benefit early to help cover immediate funeral costs, easing the financial burden during a difficult time.
Terminal illness benefit
If diagnosed with a terminal illness and a life expectancy of 12 months or less, you may receive an early payout of your benefit, providing financial support when it's needed most.
Triple accidental death benefit
Offers an additional layer of financial protection by paying three times the cover amount if death occurs due to a qualifying accident.
Bonus Cover at Age 85
Some policies may include a bonus cover amount payable at age 85, providing an additional financial benefit later in life.
Cover Amount Ranges
Australian Seniors Life Insurance - Cover Amount Ranges
Cover Amount Ranges
Australian Seniors Life Insurance offers flexible cover amounts to suit different needs and budgets. You can choose a benefit amount ranging from:
- $10,000
- Up to $200,000
The cover is available in increments of $5,000, allowing you to select a specific amount that aligns with your financial goals and the level of protection you wish to provide for your loved ones. For many Australians in this age group, a key consideration is covering potential funeral costs, and the range of cover offered by Australian Seniors can help alleviate this financial burden on their families. This flexibility enables you to tailor your policy to your individual circumstances without being restricted to fixed amounts.
Special Promotions & Discounts
Life Insurance Compare Australia
Australian Seniors does not currently have any special promotions with Life Insurance Compare, however you can use the comparison tool to compare Australian Seniors Life Insurance policies with other providers.
Pros and cons of Australian Seniors Life Insurance
| Pros | Cons |
|---|---|
| Simple Application Process: Often no extensive medical exams required, making it easier for seniors to get cover. | Maximum Cover Amount: The maximum cover of $200,000 might not be sufficient for everyone's needs. |
| Focus on the Senior Market: Products and services are tailored to the specific needs and concerns of Australians aged 45-79. | Age Restrictions: Cover is only available for individuals aged 45 to 79, and policies typically expire at 85. |
| Affordable Premiums (for many): Designed to be accessible on a senior's budget, particularly for the level of cover offered. | Potentially Higher Premiums at Older Ages: As with most life insurance, premiums may increase with age at the policy's inception. |
| Award-Winning Customer Service: Strong reputation for customer support and satisfaction, providing peace of mind. | Limited Policy Customization: May offer fewer options for tailoring coverage compared to more comprehensive life insurance policies. |
| Additional Benefits: Features like advance funeral benefit, terminal illness cover, and triple accidental death benefit add value. | Not Suitable for Younger Individuals: The age restrictions mean it's not an option for those under 45. |
| Direct-to-Consumer Model: Can lead to simpler processes and potentially lower costs by cutting out intermediary fees. | Financial Strength Rating Not Widely Publicized: Specific financial strength ratings from major agencies are not always readily available to the public. |
Sustainability and Corporate Responsibility
Australian Seniors - Sustainability and Corporate Responsibility Overview
Currently, specific publicly available information outlining Australian Seniors Life Insurance's dedicated sustainability and corporate responsibility initiatives is limited.
Technology and Innovation
Technology & Innovation – Australian Seniors Life Insurance
Australian Seniors leverages technology primarily to enhance accessibility and customer experience for their target demographic:
- Accessible Digital Platforms: They maintain a user-friendly website and online portals designed for ease of navigation by seniors. This ensures customers can readily access information about policies, obtain quotes, and manage their accounts online.
- Streamlined Online Application Processes: Their commitment to simple applications is facilitated through efficient online forms and digital processes, allowing seniors to apply for life insurance with minimal complexity.
- Reliable Customer Communication Technology: They utilize established communication channels such as phone and email to provide consistent and accessible customer support, aligning with their award-winning service reputation.
- Secure Data Handling: As a provider of financial services, Australian Seniors adheres to privacy regulations and employs security measures to protect the personal and financial information of their customers, as outlined in their Privacy Policy.
- Feedback Mechanisms for Service Improvement: They have established processes for receiving and addressing customer feedback and complaints through phone, mail, and email. This feedback is likely used to identify areas for improvement in their services and online interfaces.
Claims Process
Notify Australian Seniors
Contact them by phone or email to inform them of the claim
Receive Guidance
A dedicated claims agent will be assigned to explain the process and requirements.
Complete Claim Forms
Fill out the necessary forms accurately.
Provide Documentation
Submit required documents like ID and the death certificate or medical report.
Undergo Assessment
Australian Seniors will review your claim and may request further information.
Receive Outcome
You will be notified of the claim decision and, if approved, the benefit will be paid.
Partnerships & Affiliations
Greenstone Financial Services
Australian Seniors Life Insurance is distributed and administered by Greenstone Financial Services Pty Ltd — one of Australia’s leading providers of direct-to-consumer insurance. Greenstone manages the day-to-day policy servicing, customer support, and sales infrastructure behind the Australian Seniors brand.
Hannover Life
The life insurance policies offered under the Australian Seniors brand are underwritten by Hannover Life Re, a global reinsurer known for its financial strength and life insurance expertise. This ensures policyholders are backed by a reliable and secure insurer with a strong claims-paying history.
Pricing and Premiums
Australian Seniors Life Insurance - Pricing and Premiums
Australian Seniors Life Insurance is designed to be accessible and affordable for Australians aged 45 to 79. Premiums are based on several personal factors, and policies are structured to suit the needs and budgets of older Australians.
How premiums are calculated by Australian Seniors:
Your premium is based on:
- Age at time of application
- Gender
- Smoking status
- Chosen cover amount
- Payment frequency (monthly, fortnightly, etc.)
Key Pricing Features:
- Fixed Premium Option: Premiums remain the same over time, helping customers manage long-term affordability.
- No Premium Increases With Age: Once locked in, your premium doesn’t go up each year due to your age (unless you change your cover).
- Level of Cover: Minimum cover: $5,000 and Maximum cover: $200,000
Example Premium Ranges (Estimates Only):
These are indicative monthly premiums for non-smoking applicants:
- Male, age 50: From ~$28/month for $100,000 cover
- Female, age 50: From ~$25/month for $100,000 coverMale, age 65: From ~$63/month for $100,000 cover
- Female, age 65: From ~$52/month for $100,000 cover
Note: These are general estimates and may vary. Exact quotes should be obtained directly from Australian Seniors.
Payment Options:
- Pay monthly or fortnightly via direct debit or credit card
- No upfront fees or charges for setting up the policy
Premium Cessation Option:
Policyholders may stop paying premiums at age 85, while still maintaining cover until age 100 (terms apply)
Product Disclosure Statement
Seniors Life Insurance - Product Disclosure statement
Seniors Life Insurance (PDS dated 21 October 2023)
Purpose: Designed to provide a lump sum payment to your estate or nominated beneficiary upon your death, offering financial support for your loved ones.
Benefits: Pays a lump sum benefit to assist with end-of-life expenses or to provide a financial legacy.
Eligibility: Specific eligibility criteria are detailed within the Seniors Life Insurance PDS. It's important to review these to confirm if this product suits your personal circumstances.
- Key Features:
- Cover Costs: The PDS provides comprehensive information on how the cost of cover is calculated.
- Payment Options: Details the available methods for paying premiums, ensuring flexibility for policyholders.
- Claims Process: Outlines the step-by-step procedure for making a claim, aiming for a clear and straightforward process.
- Cooling-off Period: Offers a period during which you can review the policy and cancel if it doesn't meet your needs.
- Important Information:
- Issued by Hannover Life Re of Australasia Ltd.
- Distributed by Australian Seniors Insurance Agency.
- This is a life risk insurance product.
Seniors Funeral Insurance (PDS dated 26 February 2025)
Purpose: Specifically designed to provide a lump sum payment to help cover the costs associated with a funeral, easing the financial burden on your family during a difficult time.
Benefits: Pays a lump sum benefit to assist with funeral expenses. May include an Accidental Serious Injury Benefit, offering additional protection in specific circumstances.
Eligibility: Specific eligibility criteria are detailed in the Seniors Funeral Insurance PDS. It's essential to review these to determine your eligibility.
- Key Features:
- Cover Costs: The PDS provides details on how premiums are calculated and the factors that influence the cost of cover.
- Payment Options: Offers various options for paying premiums, catering to different financial preferences.
- Claims Process: Explains the process for submitting a claim, ensuring clarity and efficiency.
- Benefits from Age 85: Details any changes to benefits or cover as the policyholder ages, specifically addressing what happens from age 85 onwards.
- Cooling-off Period: Provides a period to review the policy after purchase and allows for cancellation if needed.
- Important Information:
- Issued by Hannover Life Re of Australasia Ltd.
- Distributed by Australian Seniors Insurance Agency.
- This is a life risk insurance product.
General Information and Considerations (Applicable to both products):
- Financial Services Guide (FSG): The FSG, provided by Australian Seniors Insurance Agency, offers essential information about the services they provide, including how they are compensated and how complaints are handled.
- Product Disclosure Statement (PDS) Importance: The PDS is a crucial document. It contains detailed information about the specific product, including:
- Terms and conditions
- Exclusions
- Limitations of cover
- Claims procedures
- Dispute resolution processes
- Making a Claim: A dedicated claim form is available to facilitate the claims process. It is important to complete this accurately and provide all necessary documentation.
- Complaints Handling: Both the PDS and the FSG outline the procedures for making a complaint if you are dissatisfied with any aspect of the product or service.
- Issuer and Distributor:
- Issuer: Hannover Life Re of Australasia Ltd is the insurer.
- Distributor: Australian Seniors Insurance Agency (a trading name of Greenstone Financial Services Pty Ltd) distributes the products.
- Want to compare Australian Seniors to other Seniors products: Compare here
Target Market Determination
Seniors Life Insurance - Target Market Determination
Seniors Life Insurance
TMD Effective Date: 21 October 2023
Issuer: Hannover Life Re of Australasia Ltd
Distributor: Not explicitly stated in the TMD, but the PDS and FSG mention Australian Seniors Insurance Agency
- Target Market:
- Seniors Life Insurance is tailored for consumers seeking a lump sum payment to the estate or nominated beneficiary in the event of death.
- Detailed Key Features:
- Provides a lump sum payment upon death.
- The PDS details the specific features, benefits, and conditions of the cover.
- When Seniors Life Insurance Might Not Be Suitable:
- The TMD and PDS documents provide details on eligibility criteria and exclusions, which should be carefully reviewed to determine suitability.
Seniors Funeral Insurance
TMD Effective Date: February 2025
Issuer: Hannover Life Re of Australasia Ltd
Distributor: Australian Seniors Insurance Agency
- Target Market:
- Seniors Funeral Insurance is designed for consumers seeking a lump sum payment to cover funeral expenses.
- Detailed Key Features: Provides a lump sum payment to assist with funeral costs.
- May include Accidental Serious Injury Benefit.
- The PDS includes details on benefits from age 85 onwards.
- When Seniors Funeral Insurance Might Not Be Suitable: The PDS details eligibility criteria and circumstances where benefits may not be paid, which should be reviewed to assess suitability.
Contact Details
Contact Details – Australian Seniors Life Insurance
Company Name: Australian Seniors Life Insurance (part of Australian Seniors Insurance Agency) General Enquiries Phone: 1300 306 775 Postal Address: Reply Paid 6728, Baulkham Hills NSW 2153 Claims Enquiries Phone: 1300 306 775 Operating Hours: Monday to Friday, 9 am to 5 pm local time